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The Nokia Lumia 800 has the muscle to stare down any BlackBerry phone released to date. The backing by Microsoft should help it in the corporate community too.
As against the flagship Android phones it is a different matter. With with dual 1.2~1.5 GHz processors, 1 GB of RAM and with giant 4.3~4.65 inch 720p (720 x 1280) displays, the current Android flagships have more brute power and wow factor than the single core 1.4 GHz processor, 512 MB and 480 x 800 display of the Nokia Lumia 800 can muster. Actually, the Lumia 800 does not even fair so well against Android flagship devices released 6-8 months ago like the Motorola Artix, HTC Sensation and Samsung Galaxy S II. Androids with their cutting edge hardware and customizability are the choice for the hardware junkie or techie.
What about Apple's iPhone 4S. Apple could have released a revamped iPhone and blown the Nokia Lumia 800 out of the water even before its release. But the evolutionary iPhone 4S give the Lumia 800 a fighting chance, and Nokia the chance to catch up before an iPhone 5 is released.
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The Lumia 800 does not have Apple online virtual assistant Siri, but it does talk to you in a different way with offline voice guided turn-by-turn navigation. The Windows Phone 7.5 App Market is nowhere near as large as the Apple App Store, but the 40,000 available Windows apps is enough for many. The Lumia 800 also integrates both Facebook and Twitter into the OS, while the iPhone 4S only has Twitter integration. Windows Phone 7.5 device owners can expect Skype integartion down the road too.
As for chic appeal, while not true in the USA, in large parts of the world, owning a Nokia is like owning a Mercedes Benz.
In summary, the Nokia Lumia 800 has enough features to bring the fight to the iPhone 4S.
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